Matthias has been working and living in China for the past decade. The only natural combination of his interest for entrepreneurship, beverages and China lead him to found the world first Baijiu bar in Beijing, Capital Spirits. Today Matthias is helping Chinese baijiu producers to open and grow new markets for baijiu around the world.

Matthias will share his experiences from working with Chinese baijiu producers, explain the challenges of convincing the Chinese beverage industry that westerners indeed can drink baijiu. He will also try to convince you to give the worlds most produced alcohol a second try.